What’s Digital Marketing?

Digital marketing is always a connection between businesses to the right audience. To find a right right channels to target the right customers you need to go through a lot of researches, try different channels, target different groups of customers to get the best results. So, what are those channels and how do you use it to achieve the best results?

Digital marketing examples

  1. Social Media Marketing
  2. Search Engine Optimization
  3. Affiliate Marketing

*Those are only a few examples of Digital Marketing but also are the most common ways to promote your business.

Social Media Marketing

To increase awareness within a budget for your brand, social media can be a very easy way to gain attention in a short period of time.

There are a lot of channels out there but the most popular social media channels are: Facebook, Instagram, Twitter, LinkedIn, Snapchat. By those channels, your business can set a time, budget, geographic, genders, interests,… of your potential customers to target them the products that they can possibly purchase.

Search Engine Optimization (SEO)

SEO will tell you your ranking between you and your competitors by showing where you at in the search engine result page based on the organic traffic of your page/ website . For example: if you search for “Korean BBQ in Melbourne “, the first restaurant popped up will be the website has the most searched/ clicked, then followed up with a list of Korean restaurant.

To achieve the highest ranking, your business have to make sure you to increase the traffic to your site by promoting in from different channels

Affiliate Marketing

This is a type of marketing that you pay for a third party to promote your business/ links to business by putting/ mention your business to their social media channels or Youtube videos.

Business will be consider and choosing influences (people have a high profiles or high followers) that suitable for their products/services

By T Trang

Reference links

https://blog.hubspot.com/marketing/what-is-digital-marketing?fbclid=IwAR3fAuhuR-aPDz37fM5p-IeUOT_202WrEKLBFMa-2ORz01HgVYkQJYVfaFQ

https://www.google.com/search?rlz=1C1CHZL_enAU757AU757&biw=1366&bih=608&tbm=isch&sa=1&ei=pFlCXZSPO8GGmgeh5K-oBQ&q=social+media+icons&oq=socal+media+ic&gs_l=img.3.0.0i10i24l2.357241.361497..362686…0.0..0.467.3064.0j7j5j1j1……0….1..gws-wiz-img…….35i39j0i67j0j0i10j0i10i30.-US2gYRRCy0#imgrc=MuHEHtja2Cr3DM:

6 thoughts on “What’s Digital Marketing?

  1. Great post about the general aspect of Digital marketing with small details, however there were quite a few grammatical errors in this post. Hopefully you can fix these so it will be easier for other audiences to understand it better.

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    1. Thank you so much for the comment, but I can’t edit my blogs because the publish date may change. I’ll definitely be careful with my grammar in the next blogs

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  2. Great post, Tianna! Yes, digital marketing is getting so popular now and really affordable for small businesses. Businesses can simply promote their businesses through any social media platforms and I do think all businesses should try it.

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    1. Thank you for your reply. Yes, I’ve tried using social media to promote for a small business, running events and campaign through social media are actually low costs and time efficient. The business is quite success now and the impact of social media is unbelievable

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  3. Hey Trang, this was an interesting read. Maybe for future reference, you can give an example of a company and explain to us which platform you recommend.

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