There are so many interesting facts about live stream that you can be able apply for your business.
- 80% audiences prefer to watch live stream videos instead of reading blogs
- Increase sales can get up to 97% if customers think the videos are exciting
- A high percentages of customers which is 67% will likely to buy your product after watching your videos
Live stream became popular in so many countries, increase from hundreds to millions viewership. In my opinion, this option is only good to apply for small to medium businesses, but if it is a large company, it will be a bit harder to successfully delivering messages to the audience.
However, the beneficial of live stream is something that businesses shouldn’t ignore:
- It gains more attention
- Face-to-face interaction
- Can reach max target audience
- Increase brand loyalty
Share Live Events
This is the best way to connect the business to audience when you share live events with them. The purpose is not only let them know about the event. Business needs to make audience to be a part of it by:
- Create an interesting story to them. After a certain of time, audience will get bored of it if the information is repeating and happening at the same location. So, business should try to show the entire event, show them what they want to hear and see.
- Pay attention on the comments section. Try to read and reply what are your audience comment about. I personally love to hear people reply on my comment whenever I watch their live stream. Ask the audience what they want to see then show them or answer their questions.
- New product release. During event, choose a peak time when you get most of viewers to release information about the new product. It’s not only make the customer feel like they are a part of the unique moment it’s also a free advertising for their new product.
There are so many way to live stream a product or services. Nowadays, I don’t think it’s about an influencer tries to sell a single product during live stream anymore, business can use this simple tool to live stream an event, a match, a game or even a business itself with low cost and time efficient.
References links:
Marketing Trends 2019 
This was a really cool post and informative, personally I love watching live streams, especially Instagram live streams that are from my favourite Instagram page.
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Thank you for you comment, please ask question if you have any.
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I agree with this post, I have a lot of merchandise that I have bought of live streamers on twitch. I own T-shirts, bags, stickers and many more things from a wide range of streamers on Twitch.
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Thank you for your comment. I haven’t buy anything from live streams but I can see the grow potential of that new marketing strategy
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Great post, Tianna! Yep, I believe that live streaming is getting really popular and it builds engagement between consumers and brands/companies. However, it requires a perfect time to suit all consumers. I have tried to follow some of the live streams, but it didn’t suit my time and I couldn’t finish the whole video. What do you think its the best way to reach the most audiences via live streaming?
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Thank you for your comment, usually people watch live streams when they extremely interested with the contents or influencers. You couldn’t finished the whole live stream probably because the live stream was either too long or you may not be their targeted customers.
The best way will be depend on a few factors such as informative contents, interacting with audience and ask questions. Make sure they show what audience want to see and surprise with some new guests or giveaway
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This is a great read, I understand now why celebrities are always live-streaming. I never really thought of it as a marketing technique to increase fandom.
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